I EIGHT ONE PRESEASON KICKOFF PARTY

Last Spring, Dustin expanded his I Eight One campaign beyond the pages of the newspaper and served directly to the fans.

Dustin hosted the "I Eight One Preseason Kickoff Party" on July 31, 2010 at the Village Pourhouse in New York City.

At the event, Dustin met fans, signed autographs, gave away a ton of prizes, and talked to patrons about their favorite food at the restaurant and their football season food rituals. The NFL Films video crew was also on hand to shoot the event for HBO's "Hard Knocks".

As part of the festivities, The Village Pourhouse unveiled their newest menu item, the I Eight One Wrap (avocado, spinach, carrot and cucumber tossed in a soy citrus vinaigrette and wrapped in a warm flour tortilla).. In honor of the start of training camp, Dustin and the Village Pourhouse created the I Eight One Wrap, so fans can enjoy a healthy alternative to traditional "sports bar food" while cheering on the Jets.